American Express now offers SoulCycle benefits on their Platinum & Centurion cards. For those not familiar with SoulCycle they offer 45 minute indoor cycling classes. It’s basically a new age spin class with nice lighting and music. The new benefits are as follows:
- When you purchase 20 classes online, you’ll receive an additional 3 classes
- Ability to purchase a series of 20 SuperSoul classes (normally the requirement is 50)
- Free standard shipping on all soulcycle.com orders
- Early access to SOUL’s warehouse sales
- You get 10 first time free passes for friends and family
Normally 20 classes will cost you $600 or $30 per pass, so the additional three classes is actually worth $90. It’s always nice to see new benefits added to cards, personally I’d prefer American Express to focus on their core business but I suspect they are actually earning money from this partnership rather than having to pay to offer these benefits. $30 a class (more if you buy less passes) seems expensive to me, but anything that keeps you active and healthy is a good thing in my book.
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